Detailed Findings Football following.

On average across all 33 countries surveyed, 17% describe themselves as “passionate” followers who “will watch as many games as possible at any given time” and 23% say they follow the sport but will only watch games played by their favorite league or club and national team. Combined, after rounding, self-described football followers make up 39% of adults surveyed globally.

Another 21% say they “very occasionally watch football/football games played by leading league/club and national teams” while the remaining 40% either do not watch any games at all or are not aware of the upcoming World Cup.

Countries with the largest proportions of football followers are, in order: Indonesia (69%), Saudi Arabia (67%), the United Arab Emirates (65%), and India (60%). The next tier consists of Argentina (51%), Brazil (50%), South Africa (50%), and Peru (49%). In contrast, fewer than one in five in Japan (14%), Canada (15%), Hungary (18%), and The United States (19%) describe themselves as football followers.
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