Rehabilitating the 404 interactive web design trends for 2023

The 404 error page is the dreaded destination of any website, the place to which you are sent when you can’t find what you were looking for. While web designers have long seen the page as an opportunity for a funny graphic or some light-hearted copy, the 404 pages of 2023 are going all in on entertainment. Through engaging animations and interactive mini-games, these 404 pages actively encourage visitors to stick around. Like the overstimulation trend, this aesthetic makes sure that even undesirable but necessary pages are geared towards amusement. But it accomplishes so much more than that. It is part of a wider impulse to create positivity in moments of frustration. When there are so many depressing events happening in the world everyday, web designers naturally want to do their part. A fun 404 page design might not change the world, but it can be a small, good thing—digital joy taking the place of human error.
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