9 interactive web design trends for 2023

4. Parallax zoom scrolling
The parallax effect is an animation technique wherein the foreground elements move faster than the background elements, creating a sense of realism and depth. It has been a popular web design aesthetic for a few years now, but 2023’s websites are specifically favoring parallax zoom scrolling. Instead of scrolling horizontally or vertically, this parallax scroll takes the visitor inward or outward from the horizon line, creating a sudden three-dimensional movement. As a zoom effect, it mirrors the ease of zooming that apps like TikTok have given video creators. It also has clear ties to the immersive worlds and overstimulation trends: one simple scroll makes visitors feel as though they are being taken on a ride into the unknown.
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