Google earned $10 million by allowing misleading anti-abortion ads from ‘fake clinics,’

Google has earned more than $10 million over the past two years by allowing misleading advertisements for “fake” abortion clinics that aim to stop women from having the procedure, according to an estimate from a report released Thursday from the non-profit Center for Countering Digital Hate.

The estimated amount is microscopic compared to the more than $200 billion Google generates from ad sales annually. But the report’s data hints at the broad reach pro-life groups can have by placing these advertisements in Google results for common phrases searched for by abortion seekers.

Using Semrush, an analytics tool, researchers at the CCDH identified “188 fake clinic websites” that placed ads on Google between March, 2021 and February of this year. CCDH estimates that ads for fake clinics were clicked on by users 13 million times during this period.
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